Taboola Advertising Policy

1. Introduction

COREPOWER Ltd ("Publisher") has partnered with Taboola Inc. ("Taboola") to display native advertising and content recommendations on our website. This policy outlines the standards, guidelines, and requirements for all advertising content served through the Taboola platform on gliforsol.com.

This policy is designed to ensure that all sponsored content maintains high quality standards, provides value to our users, and complies with applicable laws and regulations in the United Kingdom.

2. Prohibited Content Categories

The following categories of content are strictly prohibited from appearing on the COREPOWER website through Taboola or any other native advertising platform:

• Adult Content: Sexually explicit material, adult products or services, dating sites with explicit content
• Gambling: Online casinos, betting sites, lottery schemes, and gambling-related promotions
• Drugs and Substances: Illegal drugs, drug paraphernalia, recreational drugs, unlicensed pharmaceuticals
• Weapons: Firearms, ammunition, explosives, weapons of any kind
• Counterfeit Goods: Fake or replica branded products, counterfeit currency
• Copyright Infringement: Pirated software, movies, music, or other copyrighted materials
• Harmful Products: Tobacco products, e-cigarettes, vaping devices and accessories
• Financial Scams: Pyramid schemes, Ponzi schemes, unregulated investment opportunities
• Political Advertising: Partisan political content, campaign advertisements
• Discriminatory Content: Content promoting hate speech, discrimination, or violence against protected groups
• Clickbait and Misleading Content: Sensationalised headlines that do not accurately represent the content
• Health Misinformation: Unverified medical claims, miracle cures, anti-vaccination content

3. Prohibited Advertising Tactics

Advertisers must not employ the following tactics:

• False urgency claims (e.g., "Only 2 items left" when untrue)
• Fake celebrity endorsements
• Before/after images for weight loss or beauty products
• Misleading or impossible claims
• Auto-playing audio or video without user consent
• Pop-ups, pop-unders, or interstitial ads
• Malware, spyware, or adware distribution
• Non-consensual data collection practices
• Content that mimics editorial content without proper labelling

4. Content Quality Standards

All advertising content must meet the following quality standards:

• Accuracy: All claims must be factual and verifiable
• Transparency: Sponsored content must be clearly labelled as advertising
• Relevance: Content should be relevant to the interests of our audience (technology, lifestyle, home, travel)
• Quality: Images must be high-resolution and professional; text must be grammatically correct
• Landing Page Experience: Destination pages must provide value and match the promise of the advertisement
• Mobile Optimisation: All content must display correctly on mobile devices

5. Editorial Independence

COREPOWER Ltd maintains strict editorial independence. The presence of sponsored content through Taboola does not influence our editorial decisions, product reviews, or recommendations. Our editorial team operates separately from our advertising partnerships.

All sponsored content must be clearly distinguished from editorial content through appropriate labelling ("Sponsored", "Promoted", "Advertisement").

6. User Experience

We are committed to maintaining a positive user experience. Therefore:

• Advertising load will be limited to prevent page performance issues
• Native ads must not interfere with site navigation or core functionality
• Users must be able to easily distinguish between sponsored and organic content
• All advertising must comply with our site speed and performance standards

7. Data and Privacy

All advertising partnerships must comply with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR)
• Our Privacy Policy

Third-party trackers and cookies used for advertising purposes must be disclosed to users and require appropriate consent.

8. Compliance and Monitoring

COREPOWER Ltd reserves the right to:

• Review and approve all advertising content before publication
• Remove any content that violates this policy without notice
• Suspend or terminate partnerships with advertisers who repeatedly violate these standards
• Update this policy as needed to reflect changing standards and regulations
• Report violations to relevant regulatory authorities where appropriate

9. Advertiser Responsibilities

Advertisers using the Taboola platform on our website must:

• Ensure all content complies with applicable UK laws and regulations
• Hold all necessary licences and permissions for advertised products or services
• Honour all offers, pricing, and commitments made in advertisements
• Provide accurate contact information and customer service
• Maintain secure and trustworthy landing pages
• Not target vulnerable users or exploit sensitive categories

10. Industry Standards

This policy aligns with industry best practices and guidelines including:

• Internet Advertising Bureau (IAB) UK Standards
• Committee of Advertising Practice (CAP) Code
• Advertising Standards Authority (ASA) guidelines
• Competition and Markets Authority (CMA) regulations

11. Reporting Violations

If you encounter advertising content on our website that violates this policy, please report it to:

Email: [email protected]
Subject Line: "Taboola Policy Violation Report"
Include: Screenshot, URL, date/time observed, and description of the issue

We will investigate all reports within 2 business days and take appropriate action.

12. Policy Updates

This Taboola Policy may be updated periodically to reflect changes in legal requirements, industry standards, or our business practices. The current version will always be available on this page with the "Last Updated" date.

Advertisers are responsible for reviewing this policy regularly and ensuring ongoing compliance.

13. Contact Information

For questions about this Taboola Advertising Policy or our native advertising partnerships:

COREPOWER Ltd
Advertising Department
71-75 Shelton Street, Covent Garden
London, WC2H 9JQ, United Kingdom
Email: [email protected]
Phone: +44 20 7946 0959